BEyond the Classroom: the evolution of the brand

Tri-Fold Brochure

This beauty is from 2003!

I was already "in business" for 5 years when this came out.

This would have been given out at displays or events.

This is the ad that was printed in the Yellow Pages in Burlington and Oakville Ontario in 2006.

As you can see, the schoolhouse logo has been launched at this time.

We have also been offering the first session free from the inception of the company and continue to do it to this day.

Postcard from 2008

Here you can see this is a photo of my son, "cultivating" some plants.

We continue to use some of this wording because it is relevant today.

One major faux pas is the mixing of fonts, so it's hard to tell what font is associated with the brand.

Ad in City Parent, 2007

Well, this was one of my biggest mistakes which ran for about a year and I invested a lot of money before I noticed the MAJOR typo...

Here's me, the founder of Beyond the Classroom, in October 2010 at the Love of Literacy Display in Halton Ontario.

As you can see, the branding is mainly black and white. I also used some brown in for the flyers. The font is also different than it is today.

One year later, 2011...

As you can see, the branding has changed yet again!

The "schoolhouse" logo remains the same and is unchanged today, however the background is a mauve.

We have kept the font relatively consistent over the years.

In the book, The Dandelion, I mention that someone approached me about my display looking "professional" who was a franchise consultant - this is the display sign he was looking at.

2015 Postcard

This postcard was created in 2015 when Beyond the Classroom had it's first franchise location.

As you can see, we moved into a colourful brand that is engaging and eye-catching.

The font is a little more refined and the schoolhouse logo is the same as it is in 2022.

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